The local Lefschetz number of a fixed point can be defined in two ways:
- if $x$ is a Lefschetz fixed point (i.e. if $df_x$ has no nonzero fixed vectors), we just consider the sign of $\det(df_x - I)$
- if $x$ is not a Lefschetz fixed point, but just a fixed point, but is nonetheless isolated, then the local Lefschetz number at $x$ is the degree of the application
$$z\mapsto \dfrac{f(z)-z}{|f(z)-z|}$$
on the boundary of a small ball around $x$ containing no other fixed points.
In the case of the map $z\mapsto z+z^m$, if $m=1$ I would say that it is obvious that $L_0(f)=1$: $f(0)=0$ and $df_0=2I$ so $df_0-I=I$ which simultaneously implies that $0$ is a Lefschetz fixed point and that the local Lefschetz number is $1$.
If $m>1$, $df_0=I$, so we have to use the second definition:
$f(z)-z=z^m$ so we consider $z\mapsto \dfrac{z^m}{|z|^m}$ which is the map $\theta\mapsto m\theta$ on $S^1$, so it is of degree $m$ (no balls contains other fixed points).
The second statement should not present any difficulty: those maps have $m$ fixed points which are all Lefschetz with local Lefschetz index $1$ ($df_{z_i}-I=m|z_i|^{2(m-1)}>0$).
As for the third statement, I would say that the Lefschetz index in $0$ is $-m$ and not $m$: the map $z\mapsto z+ \bar{z}^m$ has an isolated fixed point in $0$, which is not Lefschetz, so using the second definition we get to calculate the degree of the mapping
$$z\mapsto \frac{\bar{z}^m}{|z|^m}$$
on $S^1$, i.e. of $\theta\mapsto -m\theta$, which has degree $-m$.
NOTE If $m$ is not in $\mathbb{N}$ (non negative integer) then the map $z\mapsto z+z^m$ is not well-defined in a neighbourhood of $0$.