We assume that $a,b,c>0$.
By cancelling any common factors, positive integers $a,b,c$ satisfying the conditions can be replaced by positive integers $a',b',c'$ with no common factors, which still satisfy the conditions. Moreover $a=b=c$ iff $a'=b'=c'$. Therefore, it suffices to prove that the problem holds when $a,b,c$ have no common factors.
For a prime $p$, write $a=p^{\alpha}A$, $b=p^{\beta}B$ and $c=p^{\gamma}C$, where $A,B,C$ are not divisible by $p$. Since $a,b,c$ share no common factor, one of $\alpha,\beta,\gamma$ must be zero. Since the problem doesn't change under any permutation of $a,b,c$, we can assume that $\gamma=0$ and $\alpha\geq\beta$.
Now
\begin{align*}
\frac{a}{b}+\frac{b}{c}+\frac{c}{a} &= p^{\alpha-\beta}\frac{A}{B}+p^{\beta}\frac{B}{C}+p^{-\alpha}\frac{C}{A} \\
&= \frac{p^{2\alpha-\beta}A^2C+p^{\alpha+\beta}AB^2+BC^2}{p^{\alpha}ABC}
\end{align*}
If $\alpha\neq0$, then $2\alpha-\beta,\alpha+\beta>0$. This means that the first two terms in the numerator are divisible by $p$, and the third is not. Therefore the numerator is not divisible by $p$. However there is a factor of $p$ in the denominator, contradicting the fact that this is an integer. Therefore $\alpha=0\implies\beta=0$.
This implies that none of $a,b,c$ are divisible by any prime, so they are all equal to 1. Hence $a=b=c$.