My company compares office rental price in multiple currency and units. Users can choose to view the price in USD per square foot or EUR per square metre or GBP per square yard, etc.
For the sake of simplicity, let's say we are trying to convert the price from USD per square foot to EUR per square foot. In the specs, the business analyst wrote the conversion equation like this:
$$ \frac{\text{USD}}{\text{ft}^2} \times \frac{\text{EUR}}{\text{USD}} = \frac{\text{EUR}}{\text{ft}^2} $$
The equation looks fine to me. Now, let's further assume that
$$ 1 \text{ EUR} = 1.14 \text{ USD} \Rightarrow{} \frac{\text{EUR}}{\text{USD}} = 1.14 $$
But substituting this into the first equation gives incorrect result. For the same piece of real estate, the price in euro must be lower than the price in US dollars because a euro is worth more than the US dollar. The correct factor to use is:
$$ \frac{\text{EUR}}{\text{USD}} = \frac{1}{1.14} $$
What did I do wrong?