Let's split the integral into
$$\begin{align}
\int_0^1 |x-s|u(s)ds&=\int_0^x |x-s|u(s)ds+\int_x^1 |x-s|u(s)ds\\\\
&=\int_0^x (x-s)u(s) ds-\int_x^1 (x-s)u(s) ds
\end{align}$$
Now, differentiate using Leibnitz's Rule gives
$$\begin{align}
\frac{d}{dx}\int_0^1 |x-s|u(s)ds&=\left(\int_0^x \frac{d(x-s)}{dx}\,u(s)\, ds\,+(x-x)u(x)\right)\\\\
&+\left(-\int_x^1 \frac{d(x-s)}{dx}\,u(s)\, ds\,-(-1)(x-x)u(x)\right)\\\\
&=\int_0^x u(s) ds-\int_x^1 u(s) ds
\end{align}$$
A second application of Leibnitz's Rule (or here, simply the Fundamental Theorem of Calculus) yields
$$\begin{align}
\frac{d^2}{dx^2}\int_0^1 |x-s|u(s)ds&=2u(x)
\end{align}$$
Thus,
$$u''+\lambda u=0.$$
NOTE:
A second way to carry out the analysis relies on use of the theory of generalized functions, and NOT classical analysis. In this context,
$$\frac{d^2|x-s|}{dx^2}=2\delta(x-s)$$
where $\delta$ is the Dirac distribution (aka, the Dirac delta "function"). Then,
$$\begin{align}
\frac{d^2}{dx^2}\int_0^1 |x-s|u(s)ds&=\int_0^1\,\frac{d^2|x-s|}{dx^2}u(s)ds\\\\
&=\int_0^1\,2\delta(x-s)\,u(s)ds\\\\
&=2u(x)
\end{align}$$
as expected.