Let $a^2=3xy, b^2=yz, c^2=3zx$, then $a^2+b^2+c^2=3$ and we need to show
$$\sum_{cyc} \frac{bc}{a(3+a)} \le \frac3{4abc} \iff \sum_{cyc} \frac{b^2c^2}{3+a} \le \frac34$$
Elementary methods seem difficult on that, though we can use the $uvw$ trick. Rationalising denominators and using $3u=a+b+c, \; 3v^2=ab+bc+ca \implies 2v^2=3u^2-1,\; w^3=abc$, you can eventually get the following equivalent:
$$27u^2(2-3u^2)(3u^2+6u+5)+2(54u^3+90u^2+54u-5)w^3-8w^6 \ge 0 \tag{$\dagger$}$$
The relevant aspect about $(\dagger)$ is that considered as a function of $w^3$, LHS is concave (a quadratic facing down), hence for any possible $u$, LHS achieves minimum only when $w^3$ takes an extreme value in the allowable interval. This occurs when two among $a, b, c$ are equal or $abc=0$.
Case 1: WLOG it is enough to check the inequality for the case $b=c=t$. Then $a^2+2t^2=3 \implies a = \sqrt{3-2t^2}$ and we need to just show for $t \in (0, \sqrt{3/2}]$:
$$\frac{t^4}{3+\sqrt{3-2t^2}}+\frac{2(3-2t^2)t^2}{3+t} \le \frac34$$
which while cumbersome is verifiable.
Case 2: WLOG let $c=0$. Then we have $a^2+b^2=3$ and need to show
$\dfrac{a^2b^2}3 \le \dfrac34$ which is an easy AM-GM.