This is an open ended question in that the desired end result is not well posed. Still, it may be of some interest.
Suppose you have a number of teams which play against each other in two team competitions (all pairings occur with equal likehood, no ties allowed). Let $P(A,B)$ be the probability that A triumphs in a match between A and B. Clearly, if you know all the $P(A,B)$ you can compute the team average $P(A)$, the probability that A will win against an unknown opponent. You can't go the other way, though. To see this, look at 3 teams $A,B,C$ and suppose $P(A) = P(B) = P(C) = \frac{1}{2}$. One way we might have gotten this outcome is if $P(X,Y) = \frac{1}{2}$ for any pair of teams X,Y. In some vague sense, I suppose this is the "most natural" guess. But it is not the only possibility. We might, for instance, be in "Rock, Paper, Scissors" world, where A always beats B, B always beats C, and C always beats A.
The Question: Given all the P(A), is there a reasonably natural way to produce a list of probabilities P(A, *)?
Of course the probabilities must be consistent (so that the list of P(A,B)'s does imply the given list of team averages).
Sample attempt: attach a "greatness factor" $\lambda_i$ to each team and then define $$P(A_i,A_j) = .5 + \lambda_i - \lambda_j$$ You can even make the $\lambda$'s sum to 1. This is easily computable and gives plausible results so long as all the team averages are reasonably near .5. In more extreme cases, though, you get unphysical results (probabilities greater than 1 and so on). For baseball statistics, where this problem first arose, this crude method works fairly well.
Absent any actual ideas, my impulse is to minimize variance. That is: "choose the solution which is as nearly constant as possible." That is obviously one way to go, but perhaps someone has a better idea?