A common way to define multiplication for Dedekind cuts is to first define it for pairs of positive reals, and to then extend it to general pairs of reals case by case. Is there an alternative definition that is less ham-fisted?
edit: I suppose one way is to identify the positive and negative reals with the upward- and downward-portions of their cuts, respectively. Multiplication can then just be defined element-wise... but I think this complicates the other elementary operation, addition.