I have a trouble with distinguishing retraction and deformation retraction intuitively.
That is, deformation retraction is informally an operation on a space which continuously deform(for an example, expansion of a hole in a ball or compression toward $A$ so that $A$ is fixed) a space while a subspace $A$ is not affected by this action.
This does help a lot to visualize deformation retractions.
However, I think this kind of visualization does not distinguish retract and retraction. Retraction is a continuous function $f:X\rightarrow A$ which fixes $A$. This can be also thought of an action which continuously deform $X$ to $A$.
How do I distinguish these two? How strong deformation retraction is than just retraction?