Your question is very vague and depending on the context, you will get different answers. I think it is reasonable to make such an assumption to derive a technical result. At the very least, it is a starting point towards understanding and deriving properties of the problem you are working on. Later, you can try relaxing this assumption.
For what it is worth, I will mention one well-known example where such a condition is imposed in the theoretical analysis of an algorithm, namely the convergence of gradient descent for convex, differentiable functions.
In particular assume that you want to minimize $f(x)$, $x \in \mathbb R^n$, where $f$ is convex, differentiable function. One possibility is to use the gradient descent algorithm. Under suitable choices of the step-size, the algorithm then can be shown to converge at a linear rate, if the gradient of $f$ is Lipschitz with constant L>0, i.e.
$$\vert\vert \nabla f(x) - \nabla f(y) \vert \vert_2 \leq L \vert\vert x-y\vert\vert_2$$
OTOH, the convergence can be shown to be exponentially fast, when $f$ is also strongly convex with modulus $m>0$ ($m<L$). This is equivalent to the following condition:
$$m \vert\vert x-y\vert\vert_2 \leq \vert\vert \nabla f(x) - \nabla f(y) \vert \vert_2 \leq L \vert\vert x-y\vert\vert_2$$
So this is an example where a requirement like the one you stated is used in the theoretical analysis of an algorithm.