I saw on wikipedia that he consider $$\frac{\sin(x)}{x}=1-\frac{x^2}{3!}+\frac{x^4}{5!}+...$$
The roots are given by $x=\pm n\pi$ and thus (to me) $$\frac{\sin x}{x}=(x-\pi)(x+\pi)(x-2\pi)(x+2\pi)(x-3\pi)(x+3\pi)...$$
How can he get $$\frac{\sin x}{x}=\left(1-\frac{x}{\pi}\right)\left(1+\frac{x}{\pi}\right)\left(1-\frac{x}{2\pi}\right)\left(1+\frac{x}{2\pi}\right)\left(1-\frac{x}{3\pi}\right)\left(1+\frac{x}{3\pi}\right)...\ \ \ ??$$