Could someone explain to me why the gradient operator in $x$ below "consumes" the square of the norm from the denominator and minus sign? How are the two expressions equivalent?
$$\frac{d^2x}{dt^2}=-G\int \frac{x-x'}{\|x-x'\|^3}\rho(x')d^3x'=\nabla[G\int\frac{\rho(x')}{\|x-x'\|}d^3x'] $$
$x$ and $x'$ are vectors of course. Thank you in advance!