Assume $R$ is a commutative local ring, $I$ is a proper ideal in $R$ and $M$ is a finitely generated $R$-module. Is it true that $\operatorname{Ann}(M/IM)=I+\operatorname{Ann}(M)$?
(Note that $\supseteq$ is clear.)
If it's true I would like (a hint for) an elementary proof (preferably avoiding any homological algebra).