An easier way to look at the reason why $\lim_{x \to \infty} \left(\frac{-1}{4}\right)^x = 0$ is by continuously dividing $1$ by a really large number so that the answer would be closer and closer to zero.
$$\lim_{x\to \infty} \left(\frac{-1}{4}\right)^x \approx \lim_{x \to \infty}\frac{\pm 1}{4^x}$$
$$\begin{align}
& \frac{1}{4^2} = \frac{1}{16} = 0.0625 \\
& \frac{1}{4^3} = \frac{1}{64} = 0.015625 \\
& \frac{1}{4^4} = \frac{1}{256} = 0.00390625 \\
\end{align}$$
So obviously as $x$ increases $\frac{1}{4^x}$ decreases, and since $x \to \infty$ you would obviously have a value of something near zero for very large values of $x$.
$$\frac{1}{4^{100}} = \frac{1}{160\, \cdots \,5301376} = 6.22 \cdot 10^{-61} \approx 0$$
As for the splitting part, you have to make sure that the limits would not be undefined so that they would be equal:
$$\begin{align}
\lim_{x \to \infty} (f(x)g(x)) & = \lim_{x \to \infty} f(x) \lim_{x \to \infty} g(x) \\
& \ne (\text{undefined}) \cdot \lim_{x \to \infty} g(x) \\
& \ne \text{undefined} \\
\end{align}$$
In this case we would have:
$$\begin{align}
\lim_{x \to \infty} \left(\frac{-1}{4}\right)^x & \ne \lim_{x \to \infty} \left((-1)^x \cdot \left(\frac{-1}{4}\right)^x\right)\\
& \ne (\text{undefined}) \cdot \lim_{x \to \infty} \left(\frac{-1}{4}\right)^x \\
& \ne \text{undefined} \\
\end{align}$$
Therefore factoring the $-1$ out of the fraction would be problematic, so I suggest that you just solve the limit directly as I have shown earlier.