I heard a reference to this fact, but I cannot find a reference. (I can find the converse in Silverman, namely that $\hat{[m]} = [m]$.)
Notation: $[m]$ is multiplication by $m$ in the group law, and $\hat{\phi}$ is the dual endomorphism of $\phi$.
Question: If $\phi$ is an endomorphism of an elliptic curve, and $\phi = \hat{\phi}$ then $\phi = [m]$?