To reverse the order of integration you need to think about the area your integral is being calculated on. It goes from $x$ is $0$ to $1$ and $y$ from $x$ to $\sqrt{x}$. Sketch these two curves to visualize it.

You now want to consider the range of $y$ values and then try to express the range of $x$ values as a function of $y$. In this diagram $y$ goes from $0$ to $1$. For a given $y$ value we see that $x$ goes from $y^2$ to $y$. So the integral (with reversed order) becomes:
$$\int_0^1\int_{y^2}^y e^\frac{x}{y} \, dx \, dy$$
Now evaluating the integral:
$$\int_0^1\int_{y^2}^y e^\frac{x}{y} \, dx \, dy$$
$$=\int_0^1 \left(e^\frac{x}{y}y\right)_{y^2}^y \, dy$$
$$=\int_0^1 \left(e^\frac{y}{y}y\right)-\left(e^\frac{y^2}{y}y\right) \, dy$$
$$=\int_0^1 \left(ey\right)-\left(e^yy\right)dy$$
For the second half of the integral we need to use by parts: $u=y$, $dv=e^y$ hence $du=1$, $v=e^y$.
$$=\left(\frac{ey^2}{2}\right)_0^1-\left(ye^y\right)_0^1+\int_0^1 e^y \, dy$$
$$=\frac{e}{2}-e+e-1$$
$$=\frac{e}{2}-1$$