Let's try it straight from the binomial theorem:
$$
(1+x)^3\cdot(2+x^2)^{10} = \sum_{j=0}^3 {3 \choose j} x^{3-j} \cdot \sum_{k=0}^{10} {10 \choose k} 2^k (x^2)^{10-k}.
$$
Good so far? Now, note these terms can be arranged as
$$
\sum_{j=0}^3 \sum_{k=0}^{10} {3 \choose j} {10 \choose k}2^k x^{3-j} (x^2)^{10-k}.
$$
Note the $x$ terms combine as
$$
x^{23 - j - 2k}.
$$
We want the exponent of $x$ to be $3$, which means we want
$$
23 - j - 2k = 3 \iff j + 2k = 20,
$$
which is satisfied only when $j = 0$ and $k = 10$, and when $j = 2$ and $k = 9$. Thus the coefficient of $x^3$ is
$$
{3 \choose 0}{10 \choose 10}2^{10} + {3 \choose 2}{10 \choose 9}2^{9} = 16384.
$$