Problem 8-16 in Spivak's Calculus (fourteenth printing, 1993) begins exactly as follows:
Suppose $f$ were continuous on $[a,b]$, but not bounded on $[a,b]$. Then $f$ would be unbounded on either $[a,(a+b)/2]$ or on $[(a+b)/2,b]$. Why?
The point is that you go on to prove a contradiction using a bisection argument.
However, I don't see how this first sentence is justified. If $f$ is as described, then of course $f$ is unbounded on at least one of the two subintervals given. Can we show that $f$ is unbounded on at most one of the two subintervals?
I don't see how to do this without implicitly assuming (or just outright proving by another method) the ultimate conclusion, that is, the fact that continuity on a closed, bounded interval implies the function is bounded.