Consider the function $f(x,y) = g(u,v) = g(e^{y/x}, x^2 + y^2)$.
Note also that $\frac{\partial u}{\partial x} = -\frac{ye^{y/x}}{x^2} = -\frac{yu}{x^2}$ and $\frac{\partial u}{\partial y} = \frac{e^{y/x}}{x} = \frac{u}{x}$ and $\frac{\partial v}{\partial x}= 2x$ and $\frac{\partial v}{\partial y}= 2y$.
Then
$$
\frac{\partial f}{\partial x} = \frac{\partial g}{\partial x} = \frac{\partial g}{\partial u}\frac{\partial u}{\partial x} + \frac{\partial g}{\partial v}\frac{\partial v}{\partial x} = -\frac{yu}{x^2}\frac{\partial g}{\partial u} + 2x\frac{\partial g}{\partial v}
$$
$$
\frac{\partial f}{\partial y} = \frac{\partial g}{\partial y} = \frac{\partial g}{\partial u}\frac{\partial u}{\partial y} + \frac{\partial g}{\partial v}\frac{\partial v}{\partial y} = \frac{u}{x}\frac{\partial g}{\partial u} + 2y\frac{\partial g}{\partial v}
$$
So that
$$
x\frac{\partial f}{\partial x} = -\frac{yu}{x}\frac{\partial g}{\partial u} + 2x^2\frac{\partial g}{\partial v}
$$
$$
y\frac{\partial f}{\partial y} = \frac{yu}{x}\frac{\partial g}{\partial u} + 2y^2\frac{\partial g}{\partial v}
$$
Putting it together, knowing that $\frac{\partial f}{\partial v} = \frac{\partial g}{\partial v}$, we get the desired result:
$$
x\frac{\partial f}{\partial x} + y\frac{\partial f}{\partial y} = 2x^2\frac{\partial g}{\partial v} + 2y^2\frac{\partial g}{\partial v} = 2(x^2 + y^2)\frac{\partial g}{\partial v} = 2v\frac{\partial f}{\partial v}
$$