Define the graded rings $R_\bullet =k[u,v,w]/(uw-v^2)$ and $S_\bullet=k[x,y]$, where $u,v,w,x,y$ all have degree $1$. Then it is obvious that $\text{Proj}~R_\bullet$ and $\text{Proj}~S_\bullet$ are both $\mathbb{P}^1_k$, while there is an isomorphism $\phi:\text{Proj}~R_\bullet \rightarrow \text{Proj}~S_\bullet$ which is just the inverse of Veronese embedding morphism. In exercise 16.4G, it claims that this isomorphism $\phi$ is not induced by a graded homomorphism of graded rings $S_\bullet \rightarrow R_\bullet$ with degree $d$, where $d$ is arbitrary.
Edit: since $\text{Proj}~S_\bullet=\mathbb{P}_k^1$, we only need to show that the map $\phi$ cannot be a closed embedding! But $\phi$ must pull-back $\mathcal{O}_{\text{Proj}~S_\bullet}(1)$ to $\mathcal{O}_{\text{Proj}~R_\bullet}(d)$ for some $d$. However we have $h^0(\text{Proj}~R_\bullet,\mathcal{O}_{\text{Proj}~R_\bullet}(d)) \geq h^0(\text{Proj}~R_\bullet,\mathcal{O}_{\text{Proj}~R_\bullet}(1))=3$ and $h^0(\text{Proj}~S_\bullet,\mathcal{O}_{\text{Proj}~S_\bullet}(1))=2$. For $\phi$ to be an embedding, we need $h^0(\text{Proj}~S_\bullet,\mathcal{O}_{\text{Proj}~S_\bullet}(1)) \geq h^0(\text{Proj}~R_\bullet,\mathcal{O}_{\text{Proj}~R_\bullet}(1))$, and this cannot happen. So $\phi$ cannot be an embedding!