Prove by contradiction. Suppose the contrary that $f$ is differentiable
at $(0,0)$. In particular, partial derivatives $f_{x}(0,0)$ and
$f_{y}(0,0)$ exist.
By direct calculation,
\begin{eqnarray*}
f_{x}(0,0) & = & \lim_{h\rightarrow0}\frac{f(0+h,0)-f(0,0)}{h}\\
& = & 0
\end{eqnarray*}
because for $h\neq0$, $f(h,0)=0$. Also,
\begin{eqnarray*}
f_{y}(0,0) & = & \lim_{h\rightarrow0}\frac{f(0,0+h)-f(0,0)}{h}\\
& = & 0.
\end{eqnarray*}
Define the so-called remainder part $R$, $R:\mathbb{R}^{2}\rightarrow\mathbb{R}$ by
\begin{eqnarray*}
R(x,y) & = & \left[f(x,y)-f(0,0)\right]-\left[f_{x}(0,0)x+f_{y}(0,0)y\right]\\
& = & f(x,y).
\end{eqnarray*}
That $f$ is differentiable at $(0,0)$ implies that $\lim_{(x,y)\rightarrow(0,0)}\frac{1}{\sqrt{x^{2}+y^{2}}}R(x,y)=0.$
In particular, if we put $x=y=t$ and let $t\rightarrow0+$, then
$(x,y)\rightarrow(0,0)$ (along the straight line $y=x$). Hence,
$\lim_{t\rightarrow0+}\frac{1}{\sqrt{t^{2}+t^{2}}}R(t,t)=\lim_{(x,y)\rightarrow(0,0)}\frac{1}{\sqrt{x^{2}+y^{2}}}R(x,y)=0.$
However, by direct computation,
\begin{eqnarray*}
\lim_{t\rightarrow0+}\frac{1}{\sqrt{t^{2}+t^{2}}}R(t,t) & = & \lim_{t\rightarrow0+}\frac{1}{\sqrt{2}t}f(t,t)\\
& = & \frac{1}{\sqrt{2}}\lim_{t\rightarrow0+}\frac{1}{t}\cdot\frac{t^{2}}{\sqrt{t^{2}+t^{2}}}\\
& = & \frac{1}{2},
\end{eqnarray*}
which is a contradiction.