BLC industries is expected to pay a dividend of $1.50$ and the dividend is expected to grow at a constant rate of $7$%. This stock is $15$% less risky than the market as a whole. The risk-free rate is $6$%, and the equity risk premium for the market is $8$%. Find the estimated price of the stock.
Using the $r_{CAPM}$ to find effective rate of return.
$r=r_f + \beta (r_m-r_f)$
$r= 0.06+0.15(0.08-0.06)=0.63$
$Price=\frac{D_0(1+g)}{r-g}=\frac{1.50(1+0.07)}{0.063-0.07}$
It is here that I do not see the logic since denominator is negative.