It's well known that the action of subtraction isn't associative:
$(7-4)-1 \neq 7-(4-1)$
However, subtraction is simply the addition of negative numbers... so the inequality above can be presented as:
$(7+(-4))+(-1) \neq 7+(-1)\cdot(4+(-1))$
So, since addition is associative, and the latter inequality shows a non-associative addition - what went wrong?