Every ruled surface may be parametrized in the form
$$
x(s, t) = c(t) + su(t),
$$
with $u$ a unit-vector-valued function and $c$ a unit-speed curve with $c' \cdot u = 0$. (That is, parametrize the rulings at unit speed, and take $c$ to be a unit-speed curve orthogonal to the rulings.) A short calculation (e.g., B. O'Neill, Elementary Differential Geometry, revised second edition, Exercise 5.4.12, p. 233, compare wikipedia) shows the Gaussian curvature is a function of $t$ divided by a function of $s$ and $t$.
Particularly, the Gaussian curvature is not constant (depends on $s$) unless the numerator vanishes identically. That is, there exists no ruled surface of constant negative Gaussian curvature in three-dimensional Euclidean space, even locally.