There are 3 things you need to show:
$x\equiv x$ (reflexivity)
i.e.
$(a,b)\equiv (a,b) \implies ab = ab$ which is true for all $(a,b)$
$x\equiv y \implies y\equiv x$ (symmetry) I am going to leave this and the next one to you.
$x\equiv y,y\equiv z \implies x\equiv z$ (transitivity)
You can just grind through the algebra with little concern what the eqivalence relation actually implies.
However, it might help your intuition if you notice that:
$\frac ab = \frac cd \implies ad = bc$
And then it will make some more sense why $b,d$ cannot equal $0.$
Regardless, it is the same steps to prove the equivalence relation.