The cross product of a vector $\vec{m}$ with $\hat{r}$ gives $m\sin\theta \hat{\phi}$ as claimed by the author.
This would probably be trivial but a lot of these subtle technicalities were not encountered in my first year multivariate course. This is slowing down my progression considerably in Physics.
I want to know how $\hat{\phi}$ is determined.
Edit:
I'd like to add that the direction due to the above cross product must be perpendicular to both $\vec{m}$ and $\hat{r}$. Clearly, It must lie on the xy-plane for it to be mutually perpendicular to $\vec{m}$ and $\hat{r}$. But the $\phi$ is elusive.

\sinfor sine function. – CiaPan Sep 01 '16 at 07:51