$$\mathbb{H} = \text{Re}(\mathbb{H}) \, \oplus \, \text{Im}(\mathbb{H}) = \mathbb{R} \, \oplus \, \text{Im}(\mathbb{H}) = \mathbb{R} \, \oplus \, \mathbb{R}^3 $$ because
$$\text{Im}(\mathbb{H}) = \mathbb{R}^3$$ If $x \in \mathbb{H}$ then
$$x = r + w$$ where $r \in \mathbb{R}$ and $w \in \text{Im}(\mathbb{H})$. Then if $v \in \text{Im}(\mathbb{H})$ then $v^2 = - |v|^2$ is equivalent to the dot product. Therefore $$- |x\, v \, x^{-1}|^2 = (x\, v \, x^{-1})^2 = (x\, v \, x^{-1}) (x\, v \, x^{-1}) = x \, v^2 \, x^{-1} = - |v|^2 \, x x^{-1} = -|v|^2$$ so this transformation is orthogonal, so a rotation.
$$x = r + w = |r+w| \left(\frac{r}{|r+w|} + \frac{w}{|r+w|}\right) = |r+w| \left(\frac{r}{|r+w|} + \frac{|w|}{|r+w|} \, \frac{w}{|w|}\right) $$ $$= |r+w| \left(\big(\cos{\theta}\big) + \big(\sin{\theta} \big)\,\, \frac{w}{|w|}\right) = |x| \Big(\big(\cos{\theta}\big) + \big(\sin{\theta} \big)\,\, \hat{w}\Big) $$ where $\theta$ is angle determined by $\cos\theta = \frac{r}{|r+w|}$ and $\hat{w} = \frac{1}{|w|} \, w \in \text{Im}(\mathbb{H})$ is a unit imaginary quaternion. The map
$$v \mapsto x\, v\, x^{-1} = \Big(\big(\cos{\theta}\big) + \big(\sin{\theta} \big)\,\, \hat{w}\Big) \, v \, \Big(\big(\cos{\theta}\big) + \big(\sin{\theta} \big)\,\, \hat{w}\Big)^{-1} = $$ $$ = \Big(\big(\cos{\theta}\big) + \big(\sin{\theta} \big)\,\, \hat{w}\Big) \, v \, \Big(\big(\cos{\theta}\big) - \big(\sin{\theta} \big)\,\, \hat{w}\Big) $$ represents a rotation around the unit vector $\hat{w}$ with angle $\theta$.