There is probably not a unique or complete answer to this, but a useful insight could be that in the Hyperbolic case this form highlights much more clearly the characteristic curves of the equations, i.e., the curves along which the data remains costant. This is very useful in practice.
If you write the equation as $w_{\xi\nu}+L[w]=G$ with the change of variable $\xi=\phi(x,y)$ and $\nu=\psi(x,y)$, you have indeed that the equations $\phi(x,t)=k_1$ and $\psi(x,t)=k_2$ are the characteristic functions, which is, $\xi$ and $\nu$ are constant along these functions.
For example, in the wave equation $u_{xx} + c^2u_{yy} = 0$, which is the base case of hyperbolic equations, setting $\xi=x+cy$ and $\nu=x-cy$ the equation simply becomes $u_{\xi\nu}=0$ which has solution $u=F(x+ct)+G(x-ct)$, and $x+cy$ and $x-cy$ are the characteristics for the equation.
In the Elliptic case, the solutions of the canonical form includes a complex term, which represents the fact that there isn't any explicit characteristic curve for this equations.
This shows why elliptic equations are used to model stationary systems, while Hyperbolic ones model a Transport of the initial data throught the domain.