Note that your second formula is equivalent to
$$
r_{365,a}=
\left(\left(1+\frac{r_{360,sa}}{2}\right)^{365/360}\right)^2 - 1
$$
So the only disagreement between the two formulas is that
$$
\left(1+\frac{365}{360}\cdot\frac{r_{360,sa}}{2}\right) \neq
\left(1+\frac{r_{360,sa}}{2}\right)^{365/360}
$$
For small values of $r_{360,sa}$ these formulas are approximately equal.
Compounding over many years will magnify the discrepancy.
The second formula appears to be a slightly better predictor
of the value of the $180$-day compounding over the course of
very many years; for example, over the course of $180$ periods of $365$ days
there will be $365$ compounding periods of $180$ days each,
which agrees with the fact that the second formula predicts a value of
$\left(1+\frac{r_{360,sa}}{2}\right)^{365}$ over that period of time.
The first formula appears to be a lot easier to calculate using
pencil and paper or the kinds of electronic (or even mechanical)
calculators that were in common
use in years past (before practically everyone had an $x^y$ key).
Moreover, unless you have an extremely high rate or a very long
time period, the discrepancy with the second formula will be a
tiny fraction of a percent of the balance.
Perhaps that explains why it became so popular.