Exercise 12.5.I of Ravi Vakil's (free, online) algebraic geometry textbook The Rising Sea studies the spectrum $X$ of the ring $A=k[x^3,x^2,xy,y]$, an example of a scheme that is regular in codimension 1 but is not normal. (These facts can be shown using the normalization map $\mathbb A^2\to X$ induced by the inclusion $A\to k[x,y]$.)
Vakil calls this scheme the "pinched plane". But what is it about $X$ that makes it "pinched"? Is there a good way to visualize or understand the geometry of this scheme?
(This blog post has names that didn't make the cut, like "crumpled" and "knotted".)