I would like to show you this in truth tables, hopefully it resolves some of the confusion. Of course, you should read the other answers as well, Patrick Stevens answer I like personally.
The connective "$\Rightarrow$" is defined according to this truth table:
$$
\begin{array}{c|l|c|}
P & \text{Q} & \text{P $\Rightarrow$ Q} \\
\hline
T & T & T \\
T & F & F \\
F & T & T \\
F & F & T
\end{array}
$$
This should be in your book. As you can see, $P \Rightarrow Q$ is false only when $P$ is true and $Q$ is false, otherwise $P \Rightarrow Q$ is true.
For the contrapositive, we can draw the following table:
$$
\begin{array}{c|l|c|c}
P & Q & \neg Q & \neg P & \neg Q \Rightarrow \neg P \\
\hline
T & T & F & F & T \\
T & F & T & F & F\\
F & T & F & T & T\\
F & F & T & T & T
\end{array}
$$
As you can see, for any valuation of $P, Q$ (for any assignment of $T,F$ to $P,Q$), whenever $ P \Rightarrow Q$ is true, so is $\neg Q \Rightarrow \neg P $.
So as you can see, if $\neg Q$ is false, and $\neg P$ is true, then $\neg Q \Rightarrow \neg P$ is true, by the third line in the above table. This is exactly in line with what is says in your book.
For the converse (or inverse) , we have:
$$
\begin{array}{c|l|c|c}
P & \text{Q} & \text{P $\Rightarrow$ Q} & Q \Rightarrow P \\
\hline
T & T & T & T \\
T & F & F & T \\
F & T & T & F \\
F & F & T & T
\end{array}
$$
As you can see, they don't match for all valuations, in particular, if $P$ is true, and $Q$ is false, then one implication is true and the other isn't.
Finally: if $A$ is the statement "you are in Paris" and $B$ is the statement "you are in France" and you know $A \Rightarrow B$ is true, then if you are not in France, then you are not in Paris ($\neg B \Rightarrow \neg A$).
And of course, if you are not in Paris ($\neg A$ is true) then you could be on Mars for all we know. You are not necessarily in France.
EDIT: I would like to encourage you to look at more mathematical examples, similar to other peoples' examples in their answers, natural language is full of vague statements that are not always as clear cut as mathematical ones.