Let us consider the squaring of quadratic polynomials, i.e., the case where $m=2$. Let
$$ {\bf B}_0 := \begin{bmatrix} 1 & 0 & 0 \\ 0 & 0 & 0 \\ 0 & 0 & 0 \end{bmatrix}, \quad\quad {\bf B}_1 := \begin{bmatrix} 0 & 1 & 0 \\ 1 & 0 & 0 \\ 0 & 0 & 0 \end{bmatrix}, \quad\quad {\bf B}_2 := \begin{bmatrix} 0 & 0 & 1 \\ 0 & 1 & 0 \\ 1 & 0 & 0 \end{bmatrix}, \\ \, \\ \, \\ {\bf B}_3 := \begin{bmatrix} 0 & 0 & 0 \\ 0 & 0 & 1 \\ 0 & 1 & 0 \end{bmatrix}, \quad\quad {\bf B}_4 := \begin{bmatrix} 0 & 0 & 0 \\ 0 & 0 & 0 \\ 0 & 0 & 1 \end{bmatrix} $$
Note that ${\bf B}_2$ is the $3 \times 3$ reversal matrix. Note also that matrices ${\bf B}_0, {\bf B}_1, {\bf B}_2, {\bf B}_3, {\bf B}_4$ form the "natural" basis for the subspace of $3 \times 3$ Hankel matrices, i.e.,
$$ \begin{bmatrix} h_0 & h_1 & h_2 \\ h_1 & h_2 & h_3 \\ h_2 & h_3 & h_4 \end{bmatrix} = \sum_{k=0}^4 h_k {\bf B}_k $$
A quadratic (univariate) polynomial $q$ can be written as follows
$$ q (x) = \begin{bmatrix} a_0 \\ a_1 \\ a_2 \end{bmatrix}^\top \underbrace{\begin{bmatrix} 1 \\ x \\ x^2 \end{bmatrix}}_{=: {\bf v} (x)} = {\bf a}^\top {\bf v} (x) $$
Squaring $q$,
$$ q^2 (x) = {\bf v}^\top (x) \, {\bf a} \, {\bf a}^\top \, {\bf v} (x) = \begin{bmatrix} 1 \\ x \\ x^2 \end{bmatrix}^\top \begin{bmatrix} a_0^2 & a_0 a_1 & a_0 a_2 \\ a_1 a_0 & a_1^2 & a_1 a_2 \\ a_2 a_0 & a_2 a_1 & a_2^2 \end{bmatrix} \begin{bmatrix} 1 \\ x \\ x^2 \end{bmatrix} $$
Note that the $1 + 2m = 5$ coefficients of the polynomial $q^2$ are given by the sums of the entries in the $1 + 2m = 5$ anti-diagonals of the rank-$1$ matrix ${\bf a} \, {\bf a}^\top$. The $k$-th coefficient is given by
$$ \boxed{c_k = \langle {\bf B}_k , {\bf a} \, {\bf a}^\top \rangle = \color{blue}{{\bf a}^\top {\bf B}_k \, {\bf a}}} $$
where $\langle \cdot \, , \cdot \rangle$ denotes the Frobenius inner product. If $m > 2$, the coefficients can be found in a similar manner. Note that this is convoluted way of writing the convolution of $\bf a$ with itself.