Although Ross already gave a correct way to tackle the problem, here is another one, which relies on Lipschitz functions and their properties:
Theorem 1. A continuous path is rectifiable if and only if it is a parametrization of a Lipschitz path.
Theorem 2. If $X \subset \mathbb{R}^n$ has measure zero and $f: X \rightarrow \mathbb{R}^n$ is locally Lipschitz then $f(X)$ has measure zero in $\mathbb{R}^n$.
It suffices to assume that $f$ is a Lipschitz continuous path. That's because if $f$ is not, we can obtain a Lipschitz path $g$ such that $f$ is a parametrization of $g$ (and thus their images will be the same).
Now let $0 \in \mathbb{R}^{n - 1}$. Then, defining the function:
\begin{align}
\phi: [a, b] \times \{ 0 \} &\rightarrow \mathbb{R}^n \\
(x, y) &\rightarrow f(x)
\end{align}
we get that $\phi$ is also Lipschitz. Using this, combined with the fact that the set $[a, b] \times \{ 0 \}$ is a subset of $\mathbb{R}^n$ with measure zero, we obtain that $Im(\phi) = Im(f) = f([a, b])$ has measure zero.