In the Wikipedia article, the general Sobolev inequalities are stated without saying to which spaces the parameters $k$, $p$ and $q$ belong. For the case $k<n/p$ the choose $q$ such that $$\frac1q=\frac1p-\frac kn\;.$$ I guess there is a reason why they don't simply write $$q=\frac{dp}{d-kp}\;.$$ However, the only reason would be that $p$ might be $\infty$; but in that case $k<n/p=0$ would be negative.
So, the simple quesiton is: To which domains belong $k$, $p$ and $q$?
(It's obvious that the authors copied the statements from the book of Evans. Unfortunately, Evans also doesn't specify these domains.)