So, my typical approach to showing that a function is strictly convex would be to make use of the rule that if $f''_{11} \cdot f''_{22}-(f''_{12})^{2}>0$ and $f''_{11}>0$, then $f(x,y)$ is strictly convex.
Unfortunately, I lack the mathematical toolkit to show this (or rather, strict convexity generally) for a certain range of values. Are there any suggestions as to how I might prove that this function is strictly convex in a "simple" way?