In the context of a customer arrival process, consistent with Poisson assumptions, you can use a Poisson random variable $X$, to model the number of customers arriving per unit of time you define (minutes, hours, years, etc.) so that the probability mass function (pmf) of $X$ is defined by
$$P(X=x)= e^{-\lambda} \frac{\lambda^x}{x!}, x=\{0,1,2,\ldots\}, \lambda >0 \
\ \text{(Poisson)}$$
In this case $\lambda=E(X)$, called the event rate, or just the rate parameter that is the average number of customers per unit of time.
You can also see this same process by the perspective of the elapsed time between each customer arriving (in the same process). Lets represent this random time between arrivals by the random variable $Y$. In this case it is possible to show that $Y$ is an Exponential random variable defined by the probability density function (pdf):
$$f_Y(y)=\lambda e^{-\lambda y},\ \ y>0\ \ \text{(Exponential, usual parameterization)}$$
The parameter $\lambda$ is the same rate parameter as in the related Poisson process, but in this case $E(Y)=1/\lambda$, means the average time elapsed between each customer. Therefore if customers are arriving at the rate $\lambda=2$ customers per hour, the average time between each customer is $1/\lambda=0,5$ hour per customer. This is the most common way to represent the Exponential pdf.
It is also possible (but less common) to use an alternative representation for an Exponential random variable, considering:
$$f_Y(y)=\frac{1}{\beta} e^{-\frac{1}{\beta} y},\ \ y>0\ \ \text{(Exponential, alternative parameterization)}$$
In this case $E(Y)=\beta$, and for the same process described in last paragraphs it will hold that $\beta=\frac{1}{\lambda}$, that is the parameter $\beta$ is the reciprocal of the rate parameter $\lambda$. The parameter $\beta$ is sometimes called survival parameter in some applications.