Show that the locus of points $z$ in the complex plane satisfying an equation of the type $Az\bar{z}+Bz+\bar{B}\bar{z}+c=0$, in which both $A$ and $C$ are real numbers and $|B|^2-AC>0$, is a circle when $A\neq0$ and a line otherwise. Conversely, show that any circle or line in the complex plane admits an equation of the kind just described.
$Az\bar{z}+Bz+\bar{B}\bar{z}+C=0 \Leftrightarrow A\left | z \right |^2+2Re(Bz)+C=0\Leftrightarrow \left | z \right |^2+2Re(Bz)/A+C/A=0\Leftrightarrow \left | z \right |^2=-2Re(Bz)-C/A$, but here $-2Re(Bz)-C/A\geq 0$? Why $|B|^2-AC>0$? If $A=0\Rightarrow 2Re(Bz)+C=0\Rightarrow Re(Bz)=-C/2$ How do I conclude that this is a straight line? How would you make the "conversely"? Thank you very much for your help.