I'm searching for another way to solve $\lim\limits_{x \to 0} \frac{9^x - 4^x}{2^x - 3^x}$.
I used L'Hospital's rule making it $\frac{\ln9(9^x) - \ln4(4^x)}{\ln2(2^x) - \ln3(3^x)}$
This gave me an answer of -2. I'm searching for another way I can do this problem. I tried multiplying by the conjugate of both the top and bottom but it always becomes 0. Does anyone have any suggestions on another way I can do this? Am I missing something fundamental and obvious about limits?