This is more of a didactic question, thus a didactic answer.
Money
Intuitive way of thinking about numbers can be the concept of money.
- Positive value means you have that amount of money.
- Negative value means you owe that amount of money.
Adding positive number means I give you money. Subtracting positive number means you give me money. Adding negative number means paid a debt, subtracting negative number means a debt has been forgiven.
Distance
Another concepts used for explaining negative numbers can be made on a road.
- Addition of positive means going forward.
- Addition of negative means going backwards.
- Subtraction of positive means turning around and going forward.
- Subtraction of negative means turning around and going backwards.