As has been pointed out in the comments, the conjugate of a polynomial has different meanings, depending on the context. In the expression
$$
\langle p, q \rangle
:= \int_0^1 p(x)\overline{q(x)}\, dx
$$
the quantity $\overline{q(x)}$ is the complex conjugate of $q(x)$, i.e., the complex conjugate of the number that you obtain by evaluating $p$ at $x$. Note that $x \in \mathbb{R}$, which we shall assume in the following.
Let us consider the term $\overline{p(x)}$, and
let $p(x) = a_0 + a_1 x + a_2 x^2 + \cdots + a_n x^n$. Then, using the rules for complex conjugation, we obtain that
$$
\begin{aligned}
\overline{p(x)}
&= \overline{a_0 + a_1 x + a_2 x^2 + \cdots + a_n x^n} \\
&= \overline{a_0}
+ \overline{a_1} \cdot \overline{x}
+ \overline{a_2} \cdot \overline{x}^2
+ \cdots
+ \overline{a_n} \cdot \overline{x}^n \,.
\end{aligned}
$$
Since we have assumed that $x \in \mathbb{R}$,
$\overline{x} = x$, and thus
$$
\overline{p(x)}
= \overline{a_0}
+ \overline{a_1} \cdot x
+ \overline{a_2} \cdot x^2
+ \cdots
+ \overline{a_n} \cdot x^n
=: \overline{p}(x)
\,.
$$
So in our setting, it makes sense to call the term in the middle the conjugate of $p$.
Regarding the second part of your question, we have that
$$
\int_0^1
(a_0 + a_1 x + \cdots + a_n x^n)
(\overline{a_0}
+ \overline{a_1} \cdot x
+ \cdots
+ \overline{a_n} \cdot x^n)
\,dx
= \int_0^1 p(x) \overline{p(x)}\, dx
\,,
$$
and we know that $z\overline{z} \ge 0$ for every complex number $z$, since
$$
\newcommand{\I}{\mathrm{i}}
z \overline{z}
= (a + \I b)(a - \I b)
= a^2 + b^2
\quad\text{for}\quad
z = a + \I b
\,.
$$
Thus $p(x) \overline{p(x)} \ge 0$, and therefore,
$$
\int_0^1 p(x) \overline{p(x)}\, dx \ge 0
\,.
$$
Furthermore, since the integrand is continuous, the integral is only zero if and only if $p \equiv 0$. Hence, we have shown the desired statement.
Again note, that all of the above assumes that $x \in \mathbb{R}$. If $z \in \mathbb{C}$ there exists in general no polynomial $q$ such that $q(z) = \overline{p(z)}$ for the following reason. If $p(z) = z$, then we would need that $q(z) = \overline{p(z)} = \overline{z}$. Thus $q(z)$ would be the complex conjugation. We know, however, that the complex conjugation is not analytic and thus cannot be a polynomial. (All polynomials are analytic.) Hence in the case of polynomials over complex fields we have especially that in general $\overline{p(z)} \neq \overline{p}(z)$.