We have first $\|S\|=\sup_{\|x\|\leq 1}\|Sx\|$. Now $\|Sx\|=\sup\{|\left<Sx,y\right>|: \|y\|\leq 1\}$.
Indeed, for $x\ne 0$, then $y:=\dfrac{x}{\|x\|}$ is such that $\|y\|=1$, then $\dfrac{\|Sx\|}{\|x\|}=\left\|S\left(\dfrac{x}{\|x\|}\right)\right\|=\|Sy\|\leq\sup_{\|x\|\leq 1}\|Sx\|$. So $\|S\|\leq\sup_{\|x\|\leq 1}\|Sx\|$.
Now, for $\|y\|\leq 1$, then $|\left<Sx,y\right>|\leq\|Sx\|\|y\|\leq\|Sx\|$, so $M:=\sup\{|\left<Sx,y\right>|: \|y\|\leq 1\}\leq\|Sx\|$.
Now, $\left|\left<Sx,\dfrac{Sx}{\|Sx\|}\right>\right|=\|Sx\|$, and $\left\|\dfrac{Sx}{\|Sx\|}\right\|=1$, of course, if $Sx=0$, this leads to the trivial case.
Additional notes. If $M$ is a subspace of $F$ such that the image, $\text{Im}(S)$ is such that $\text{Im}(S)\subseteq\overline{M}$, in this case, we have
\begin{align*}
\|S\|=\sup\{|\left<Sx,y\right>|: \|x\|\leq 1, \|y\|\leq 1, y\in M\}.
\end{align*}
Indeed, as $\dfrac{Sx}{\|Sx\|}\in\text{Im}(S)$, find a sequence $(y_{n})$, $y_{n}\in M$ such that $y_{n}\rightarrow\dfrac{Sx}{\|Sx\|}$. Now, set $z_{n}=\dfrac{y_{n}}{\|y_{n}\|}$. We have $\|y_{n}\|\rightarrow 1$ and hence $z_{n}\rightarrow\dfrac{Sx}{\|Sx\|}$ and that $\left<Sx,z_{n}\right>\rightarrow\left<Sx,\dfrac{Sx}{\|Sx\|}\right>=\|Sx\|$, but $\|z_{n}\|=1$, by the inequality that
\begin{align*}
|\left<Sx,z_{n}\right>|\leq\sup\{|\left<Sx,y\right>|: \|x\|\leq 1, \|y\|\leq 1, y\in M\},
\end{align*}
we deduce that
\begin{align*}
\|Sx\|\leq\sup\{|\left<Sx,y\right>|: \|x\|\leq 1, \|y\|\leq 1, y\in M\}.
\end{align*}