Let $\mathcal{B}(F)$ the algebra of all bounded linear operators on a complex Hilbert space $F$. It is well known that if $S\in \mathcal{B}(F)$, then $$\|S\|:=\sup_{\substack{x\in F\\ x\not=0}}\frac{\|Sx\|}{\|x\|}$$
Why $$\|S\|=\sup_{\|x\| \leq 1}\|Sx\|?$$