I must be missing something simple...
For a bilinear map $B: X \times Y \rightarrow Z$, the norm of the map is defined as $$\|B\| :=\sup_{\|x\| \leq 1, \hspace{1mm} \|y\| \leq 1} \|B(x, y)\|_Z.$$ This definition implies the following inequality: $$\|B(x, y)\|_Z \leq \|B\| \cdot\|x\|_X \cdot \|y\|_Y.$$ This definition is not what I would have guessed. I would have guessed the following definition: $$\|B\| :=\sup_{\|x\| = 1, \hspace{1mm} \|y\| = 1} \|B(x, y)\|_Z$$ which I thought would imply the same inequality: $$\|B(x, y)\|_Z \leq \|B\| \cdot\|x\|_X \cdot \|y\|_Y.$$ Can someone tell me why my definition of choice would fail to imply the inequality of interest that inspired the definition.
$$|A| = \sup_{|x| \le 1}|Ax| = \sup_{|x| = 1}|Ax| = \sup_{x \ne 0} \frac{|Ax|}{|x|} = \inf{M > 0 : |Ax| \le M|x|, \forall x \in X}$$
Also if $X$ is an inner product space then
$$|A| = \sup_{|x|, |y| \le 1}\left|\langle Ax, y\rangle\right| = \sup_{|x|= |y| = 1}\left|\langle Ax, y\rangle\right|$$ which is very similar to the definition of norm $|B|$.
– mechanodroid Mar 21 '18 at 21:24