Given
$$\begin{array}\\
\lnot\ r\implies q\\
p\ \lor\ r\\
\hline
(r\ \lor\ q)\ \land (p\ \lor\ r)
\end{array}$$
Since you said $p$ and $q$ are true, whether or not $r$ is true is not important/ it won't affect the truth of the conclusion/ it's unknown/ it can be either.
And in your title it's $\large\lnot\ r\implies q \color{blue}{\equiv} r\ \lor\ q$, not $\color{red}{=}$.
If you want to prove that $r$ is false, try to find $t$ s.t.
$$\begin{array}\\
r\implies t\\
t\ \land\ s\equiv\bot\ ,\\
\end{array}$$
which $\bot$ means a contradiction, then
$$\begin{array}\\
r\implies s\\
r\implies t\\
t\ \land\ s\equiv\bot\\
\hline
\lnot\ r
\end{array}$$
\veeinstead ofv– JMoravitz May 02 '18 at 04:49