If you have defined multiplication, division, addition and minus on all the real numbers, then you can define positive exponents by
$b^1=b$ and $b^{n+1}=b^n\cdot b$.
From this definition it is possible to prove the following identities for positive integers m and n:
$$b^{m+n}=b^m \cdot b^n$$
and
$$b^{m-n} = \frac{b^m}{b^n}$$
so to extend the definition of exponentiation to keep it consistent with the proved theorems $b^0 = 1$ and $b^{-n} = \frac{1}{b^n}$ are defined $n$ positive integer.
How the definition is extended to rational exponents and real numbers?