For given $a\in\dot {\mathbb C}$ (meaning $a\ne 0$) the equation $z^2=a$ has two solutions "of equal rights". If $a>0$ is a positive real number the positive one of these two roots is called the square root of $a$, and is denoted by $\sqrt{\mathstrut a}$, and $\sqrt{0}=0$ is also o.k.
In all other contexts the $\sqrt{\mathstrut}$ sign may only be used in a colloquial sense or if accompagned by a comment.
Now the principal value of the square root, which I denote by $\>{\rm pv}\sqrt{\cdot}\>$. This is an analytic function defined in the slit complex plane $\Omega:=\bigl\{z\in{\mathbb C}\bigm| z\ne-|z|\bigr\}$ (meaning: the negative real axis is removed). The function $\>{\rm pv}\sqrt{\cdot}\>$ continues, or: extends, the square root function $x\mapsto\sqrt{\mathstrut x}$ from the positive real axis into the complex domain. It is defined as follows: We begin with the principal value of the logarithm
$${\rm Log}:\quad\Omega\to{\mathbb C},\qquad z\mapsto\log|z|+ i{\rm Arg}(z)\ ,$$
whereby $${\rm Arg}(z):={\rm the}\bigl({\rm arg}(z)\,\cap\>]{-\pi},\pi[\,\bigr)\qquad(z\in\Omega)$$ is the principal value of the polar angle of $z$. One has $$\exp\bigl({\rm Log}(z)\bigr)\>\equiv\>z\qquad(z\in\Omega)\ .$$ Using this we put
$${\rm pv}\sqrt{z}\>:=\>\exp\left({1\over2}{\rm Log}(z)\right)=\sqrt{|z|}\>e^{i\,{\rm Arg}(z)/2}\qquad(z\in\Omega)\ .$$
This function behaves as expected:
$$\eqalign{\left({\rm pv}\sqrt{z}\right)^2&=\exp\bigl({\rm Log}(z)\bigr)=z\qquad(z\in\Omega)\>,\cr {\rm pv}\sqrt{x}&=\sqrt{x}\qquad(x>0)\>, \cr
{\rm pv}\sqrt{\bar z}&=\overline{{\rm pv}\sqrt{z}}\>,\cr}$$
and one even has
$${\rm pv}\sqrt{a\,b}={\rm pv}\sqrt{a}\cdot{\rm pv}\sqrt{b}\qquad\bigl({\rm Re}(a)>0, \ {\rm Re}(b)>0\bigr)\ .$$
The price to pay for these goodies is that ${\rm pv}\sqrt{z}$ remains undefined on the negative real axis. Crossing this slit multiplies ${\rm pv}\sqrt{z}$ by $-1$. Now, if it so happens that $z_0=-1$ is your working point, you can always produce a representant $r(z)$ of the square root function which is analytic in a full neighborhood of $z_0$ by writing $r(z):=i\, {\rm pv}\sqrt{-z}$. This $r(z)$ coincides with ${\rm pv}\sqrt{z}$ in the upper half plane, is $\ =-{\rm pv}\sqrt{z}$ in the lower half plane, and is undefined on the positive real axis.