$h$ is defined as $$h=\underset{\mu,\nu}\sum h_{\mu\nu}z_\mu\otimes \bar z_\nu $$ that is, with no terms like $z_\mu\otimes z_\nu$, $\bar z_\mu\otimes z_\nu$, $\bar z_\mu\otimes \bar z_\nu$ because otherwise it would not be sesquilinear for the following would not hold:
$$h(\xi, \lambda\eta)=\underset{\mu,\nu}\sum h_{\mu\nu}\xi_\mu \overline{\lambda\eta_\nu} =\bar\lambda\underset{\mu,\nu}\sum h_{\mu\nu}\xi_\mu \overline{\eta_\nu} =\bar\lambda h(\xi, \eta)$$
As to your concern on $S$, indeed $S$ contains only terms of the type $x_\mu \otimes x_\nu$, $x_\nu \otimes x_\mu$, $y_\mu\otimes y_\nu$, $y_\nu\otimes y_\mu$:
Being
\begin{equation}
z_\mu\otimes \bar z_\nu=\frac{z_\mu\otimes \bar z_\nu + \bar z_\nu\otimes z_\mu}{2} + \frac{z_\mu\otimes \bar z_\nu - \bar z_\nu\otimes z_\mu}{2} = \\= z_\mu \bar z_\nu+\frac{1}{2}z_\mu\wedge \bar z_\nu
\end{equation}
where I have used a new symmetric product $z_1 z_2=z_2 z_1:=(z_1\otimes z_2 + z_2\otimes z_1)/2$
\begin{equation}
h=\underset{\mu\nu}\sum h_{\mu\nu}z_\mu\otimes\bar z_\nu=\underset{\mu}\sum h_{\mu\mu}z_\mu \bar z_\mu +\underset{\mu<\nu}\sum (h_{\mu\nu}+h_{\nu\mu})z_\mu\bar z_\nu +\underset{\mu<\nu}\sum \frac{(h_{\mu\nu}-h_{\nu\mu})}{2}z_\mu\wedge \bar z_\nu
\end{equation}
but $h$ is Hermitian symmetric, that is, $h_{\mu\nu}=\bar h_{\nu\mu}$ and then
$$\frac{h_{\mu\nu}+h_{\nu\mu}}{2}=\Re h_{\mu\nu}:=S_{\mu\nu}$$
$$\frac{h_{\mu\nu}-h_{\nu\mu}}{2}=i\Im h_{\mu\nu}:=iA_{\mu\nu}$$
$$h_{\mu\mu}=\Re h_{\mu\mu}$$
and so
\begin{equation}
h=\underset{\mu}\sum S_{\mu\mu}z_\mu \bar z_\mu +2\underset{\mu<\nu}\sum S_{\mu\nu}z_\mu\bar z_\nu +j\underset{\mu<\nu}\sum A_{\mu\nu}z_\mu\wedge \bar z_\nu=\\
=\underset{\mu,\nu}\sum S_{\mu\nu}z_\mu\bar z_\nu +\frac{j}{2}\underset{\mu,\nu}\sum A_{\mu\nu}z_\mu\wedge \bar z_\nu
\end{equation}
Now being $z_\mu = x_\mu+jy_\mu$ and $z_\nu = x_\nu+jy_\nu$, it follows:
\begin{align}
z_\mu\bar z_\nu&=x_\mu x_\nu+y_\mu y_\nu-j(x_\mu y_\nu-y_\mu x_\nu)\\
z_\mu\wedge\bar z_\nu&=x_\mu\wedge x_\nu+y_\mu\wedge y_\nu-j(x_\mu\wedge y_\nu-y_\mu\wedge x_\nu)
\end{align}
Then
$$S=\Re h=\underset{\mu,\nu}\sum S_{\mu\nu}\Re \{z_\mu\bar z_\nu\} -\frac{1}{2}\underset{\mu,\nu}\sum A_{\mu\nu}\Im \{z_\mu\wedge \bar z_\nu\}=\\
=\underset{\mu,\nu}\sum S_{\mu\nu}(x_\mu x_\nu+y_\mu y_\nu) =\frac{1}{2}\underset{\mu,\nu}\sum S_{\mu\nu}(x_\mu \otimes x_\nu+x_\nu \otimes x_\mu+y_\mu\otimes y_\nu+y_\nu\otimes y_\mu)$$
that is, the second term vanishes out because
$$\Im \{z_\mu\wedge \bar z_\nu\} = \Im \{z_\nu\wedge \bar z_\mu\}$$
and
$$A_{\mu\nu} = -A_{\nu\mu}$$