I've the following construction, as shown in the figure. The line $QP$ is tangent to the incircle of $\triangle ABC$. The triangle has side lengths given by $a,b,c$. I am trying to prove the result that $$(sp-bc)(sq-bc)=bc(s-b)(s-c)$$ where $s$ is the semiperimeter of the triangle, $p = AP$, and $q = AQ$.
I've tried applying the Law of Cosines separately for $\triangle APQ$ and $\triangle ABC$, as they share the angle $\angle CAB$, but I've had no luck.

