Let $N$ denote the number of rolls until the first $m$ or a greater number appears. $N$ may take values greater or equal than $1$.
For the sake of simplicity, let $m=18$.
The probability that $N=1$ equals the probability that the first roll gives either $18$ or $19$ or $20$, That is
$$P(N=1)=\frac3{20}.$$
The probability that $N=2$ equals the probability that the first roll is neither $18$ nor $19$ nor $20$ and the third one is. So
$$P(N=2)=\left(1-\frac3{20}\right)\frac3{20}.$$
Perhaps, it is clear now that
$$P(N=k)=
\left(1-\frac3{20}\right)^{k-1}\frac3{20}.$$
There remain a few easy questions:
What kind of distribution is this?
How to calculate the expectation?
Finally, how to generalize the result from $18$ to an arbitrary number between $1$ and $20$?