I have an analysis textbook which lays out axioms for the Reals, in which the term 'positive' is an undefined term satisfying the following axioms:
1) For any Real number r, one of the following mutually-exclusive conditions holds: (a) r is positive; (b) r is zero; (c) -r is positive.
2) Any finite sum of positive Real numbers is positive, and any finite product of positive Real numbers is positive.
From these it is not too hard to prove basic properties of positive numbers, e.g: 1 is positive; -1 is NOT positive; N is positive for each natural number N; etc. Then the ordering r < s (for Real r, s) is DEFINED by '(s - r) is positive'. No circularity.