Clearly it suffices to show the result when $R=\mathbb Z[S]$ and $S$ is the (finite) set of indeterminates of the polynomial ring $R$ (just specialize).
Let $T$ be any nonempty subset of $S$, and let $x_T=\prod_{x\in T}x$. Given $L\subseteq S$, it follows that $x_T$ appears in the expansion of $\prod_{x\in L}(x-1)$ if and only if $L\supseteq T$, and it appears precisely with coefficient $(-1)^{|L\setminus T|}$. Therefore the coefficient of $x_T$ in $\sum_{L\subseteq S}\prod_{x\in L}(x-1)$ is precisely
$$\sum_{L\supseteq T}(-1)^{|L\setminus T|}\,.$$
If $T$ is a proper subset of $S$, then you can fix an element $z$ outside $T$. From this you can see that the sets $L$ containing $T$ come in two "flavors": those of the form $T\cup Q$, with $Q\subseteq S\setminus\bigl(T\cup\{z\}\bigr)$, and those of the form $T\cup Q\cup\{z\}$, with $Q$ as before, so your coefficient is given by
$$\sum_Q\biggl[(-1)^{\bigl|\,(Q\cup\{z\})\setminus T\,\bigr|}+(-1)^{\bigl|\,Q\setminus T\,\bigr|}\biggr]=\sum_Q0=0\,.$$
Finally, the coefficient of $x_S$ is clearly equals to $(-1)^0=1$.